A timeline of when every automaker says it's going electric

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The electric revolution is happening. Can you hear it? No? Good. That means it’s working. 

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Automakers around the globe are ramping up plans to electrify its fleets in order to meet driver demands and climate-change initiatives. 

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A timeline of when every automaker says it's going electric Back to video

From A to Z, here’s who’s doing what and when, including a full list of the current fully electric vehicles on the market, hybrids not included.  

Aston Martin

Target:  Aston Martin is estimating that by 2024, one in five of its sales will be from electrified cars. This seems like a lofty goal given that the Valkyrie, which was originally meant to be the company’s inaugural hybrid, was reworked and released with a combustion engine only. Still, Aston Martin Executive Chairman Lawrence Stroll told the Financial Times that the brand will be manufacturing both an EV sports car and SUV.

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Budget:  ​​In 2020, before Canadian billionaire Lawrence Stroll was the Chair at Aston Martin, he invested $240 million into the company, and given the focus shifting to EV, surely part of that chunk of change has been put towards electrification.

Products:  No specific electric vehicles have been announced at this time.

Audi

Target:  Audi’s making a move to capture some of Tesla’s market share with the release of its 2021 e-tron . The German automaker plans to begin production of its C- and B-segment vehicles in 2022, using its all-new “Premium Platform Electric” technology. 

Budget:  In the fourth quarter of 2020, Audi announced a $12-billion investment in electrification through 2025.

Products: 2021 Audi e-tron

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BMW

Target:  BMW has bold plans to electrify half of its SUV, sedan, and Mini models by 2030, with 25 EV models coming by 2023. It’s also aiming to reduce 20 per cent of the CO2 emissions generated throughout its supply chain by 2030.

Budget:  BMW and Ford invested $130 million into a funding round to expand EV developments with Solid Power, a solid-state battery start-up.

Products: BMW iX , BMW i4

Ford

Target:  Ford has enjoyed two major EV debuts to date, with one, the Mustang Mach-E, already on the market. The second, the much-hyped 2022 Ford Lightning F-150, will cost about $65,000 for the base model, and Ford is currently accepting reservations from customers who want to own one. An electric version of the Transit van is also expected later this year.

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Budget:  These two products reflect the Blue Oval’s initial e-push, and the first bit of spend of the $27.7 billion it intends to fork out for EV development through 2025. 

Products: 2021 Ford Mustang Mach-E , 2022 Ford Lightning F-150 (planned), 2022 Ford E-Transit

General Motors

Target:  GM is getting so serious about its electrification targets that it hired comedian Will Ferrell to lead a Super Bowl commercial touting them . Important years and deadlines to look out for: 2035, at which point the brand says it should have phased out the combustion engine altogether; and 2040, when it hopes to be carbon-neutral.  

Budget:   GM says it’s budgeting $34 billion to bring 30 EV models to market by 2025 (and 20 by 2023). 

Products: 2022 GMC Hummer EV Pickup (planned), 2022 GMC Hummer EV SUV (planned), 2022 Chevy Bolt EV , 2022 Chevy Bolt EUV , Chevrolet Silverado (planned), 2023 Cadillac Lyriq

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Lamborghini

Target:  Earlier this year Lambo joined the long line of manufacturers ready to “electrify” their lineups. The brand announced a three-phase plan, which includes its first hybrid series production car by 2023. Its entire production is aiming to be fully electric by the second part of the decade.

Budget:  Lamborghini has dedicated over $1.5 billion Euros (roughly $2.2 billion), allocated over four years, to electrification. It’s the largest budget for any initiative in the company’s history. 

Products:  No specific electric vehicles have been announced at this time.

Lincoln

Target:  By 2030, Lincoln says it will electrify its entire portfolio. As the brand eyes its centennial anniversary next year, staying relevant in an ever-changing automotive landscape is a must. With that mandate comes the release of its first-ever EV in 2022, which has yet to be named, though the rumour mill is suggesting it could be the “Mark E.”

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Budget:  Lincoln falls under the Ford+ umbrella, which means it will receive some of the company’s $30-billion electrification investment.

Products:  No specific electric vehicles have been announced at this time.

Honda

Target:  Honda’s on a more modest timeline and anticipates that all of its vehicle sales will be electrified and zero-emission by 2040. Of its total sales, 40 per cent will be from EVs by 2030; and 80 per cent by 2035. Its first EV, the Prologue, will hit the Canadian market in 2024 using a new electric platform that it’s calling e:Architecture.

Budget:  In April, Toshihiro Mibe, Honda’s President, announced that the company would be investing five trillion yen (approximately $58 billion) into EV research and development over the next six years.

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Products: 2024 Honda Prologue

Hyundai

Target:  Hyundai is gearing up to sell one million EVs worldwide by 2025. It already has two on the market, so that’s a start. The South Korean company says it will start manufacturing EVs on North American soil by 2022.

Budget :  This year Hyundai announced a $7.4-billion investment into its U.S.-based EV development by 2025.

Products: 2021​​ Hyundai IONIQ Electric , 2022 Hyundai Kona Electric

Jaguar Land Rover

Target:  Jaguar Land Rover will have its Jaguar brand switched to fully electric by 2025 and have e-models of JLR’s entire portfolio five years later. First up, the 2022 Jaguar I-Pace, which retails for $99,800. The brand is using its all-new Electric Modular Architecture platform for its EVs.

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Budget:  JLR’s budgeting US$3.4 billion annually for electrification R&D.

Products: 2022 Jaguar I-Pace , electric Range Rover (planned 2024), e lectric Land Rover

Kia

Target:  The launch of the 2022 Kia EV6 is big news for the brand. Unlike the Soul EV and Niro EV, the EV6 is built on Kia’s first dedicated electric vehicle platform. Kia says it will release 11 new electric models globally by 2026.

Budget:  Kia’s allocated 29 trillion won, which is about $31 billion, to put towards its electric plan.

Products:  2022 Kia EV6 , 2021 Kia Soul EV , 2021 Kia Niro EV

Mazda

Target:  The MX-30 marks Mazda’s maiden voyage into the sea of EVs. Its first battery-powered crossover is set to arrive in Canada this fall, starting with B.C. and Quebec. The automaker expects to have three all-electric vehicles on the market by 2025, as well as its own dedicated EV platform by then, too.

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Products: 2022 Mazda MX-30

Mercedes-Benz

Target:  Benz is bargaining on 10 new EV models by 2022, and by 2025, it’s pledged to manufacture electric models exclusively. Its first dip in the all-electric waters: the EQS, what it’s calling the first-ever EV luxury sedan.

Budget: Mercedes will invest nearly $60 billion before 2030 into its electric vehicle initiatives. 

Products: 2022 Mercedes-Benz EQS

Nissan

Target:  By 2030, 40 per cent of sales at Nissan will be from EVs, and with eight electrified models expected to be on the market by 2023, the brand is positioning itself well to hit that target. The long awaited Ariya crossover will join the Leaf as Nissan’s second EV offering.

Budget:  Nissan launched the first-ever EV-dedicated facility (or “hub,” if you’re following its brand lingo), EV36Zero, in the U.K. this summer, and has spent £1 billion ($1.7 billion) on electrification to date.

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Products: 2021 Nissan Ariya , 2021 Nissan Leaf

Porsche

Target:  Eighty per cent of Porsches sold globally will be electric by the end of this decade, the brand says. It also says it’ll be CO2-neutral by then, too.

Budget:  Eons ago (read: in 2018), Porsche announced a €6-billion ($8.9-billion) EV investment by 2022. As that date nears, the German automaker announced a new budget of $22.3 billion, which it will spend on electrification between now and 2025.

Products: 2021 Porsche Taycan , 2023 Porsche Macan EV (planned)

Subaru

Target:  The Japanese automaker is eying 2030 as the year to have its entire portfolio electric, and by that time 40 per cent of sales will be from EVs. Toyota and Subaru will share a new EV platform (the same one the Toyota bZ4X is based on). Still, Subaru fans need not fret: the brand has made it clear that its electric models, including the Solterra, will be uniquely its own. 

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Products: 2023 Subaru Solterra SUV (planned)

Toyota and Lexus

Target:  Toyota-Lexus is chasing 2050 carbon-neutral goals, and with its plan to have 70 electrified models in its global portfolio by 2025, it seems to be on track. The automaker says we can expect to see 15 of its “Beyond Zero” emissions vehicles by 2025 and has trumpeted that it’s going to launch a sub-brand called “bZ” (battery-electric vehicles), beginning with its inaugural all-electric bZ4x SUV.

Products: Lexus LF-Z (planned), 2022 Toyota Mirai , 2023 Toyota bZ4x (planned)

Volkswagen

Target:  Veedub has slotted itself into a 2050 carbon-neutral date, with an all-electric fleet expected by 2040. While that feels incredibly far away, the brand says it’ll have 70 EVs (and 60 hybrids) on offer by the end of this current decade. The German automaker will use its newly-made Modular Electric-Drive Toolkit (MEB) as the platform for upcoming EVs, including the ID.4.

Budget:  $37 billion Euros ($55.5 billion) will be allocated to EVs at VW.

Products: 2021 VW ID.4

Volvo

Target:  Volvo’s customers asked for EVs, and the company listened. The automaker is estimating that by 2025, electric vehicles will make up half of its sales, and by 2030 it will be manufacturing them exclusively. It plans to have one million electric Volvos on the road by 2025. 

Budget:  Around 5 per cent of Volvo’s annual revenue is being dumped back into EV research and development. In 2019, it reported earnings of 63 billion Swedish kronor, which is about $9 million.

Products: 2021 Volvo XC40