Buy It! Neiman Marcus' bespoke Bowlus luxury trailer is for serious glamping

The one-off retro trailer comes with customizable interior features and a US$255,000 price tag

Coleman Molnar

Nov 10, 2020 • May 19, 2021 • 1 minute read • Join the conversation

Every year before the holidays, Neiman Marcus publishes its Fantasy Gift list, showcasing some of the more covetable high-end items it sells — stuff most of us will ogle but never own.

This year, the Dallas-based retailer of luxury goods chose a highly ogle-able automotive product as flagship for the collection.

The Bowlus Bespoke Customized Endless Highways Performance Edition is a shiny US$255,000 motorhome for the wealthy traveler.

Bowlus, which launched in 1934 with its aluminum Road Chief trailer and closed just two years later after producing around 80 units, was brought back to life by investors in 2014 who injected some serious luxury vibes into the classic profile.

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This latest trailer has even more high-end touches than its basic Bowles brethren. According to the brand’s release, “the Personalization Program is perfect for future owners looking to add their personal touch and style to their Endless Highways.”

In addition to the cookwear from Abbio Kitchen, the luxury outdoor seating and other ‘stock’ features, the fantasy gift trailer experience allows the owner to work with Bowlus CEO, founder, and chief designer Geneva Long to personalize the interior, choosing from a selection of tables and linens, over 400 seating options, flooring, bedding, awnings and more.

Whoever purchases the one-of-a-kind trailer will also have a US$10,000 donation to The Heart of Neiman Marcus Foundation, which benefits the Boys and Girls Clubs of America, made in their name.