Ferrari has again been named the strongest brand in the world, surpassing LEGO, Disney, Coca-Cola and McDonald’s.
According to the Financial Mail, the “Brand Finance Global 500 2019” report says Ferrari is the strongest brand in the world this year.
The rankings are based on several factors including marketing investment, business performance, and stakeholder equity.
Ferrari went up three points this year, putting it at the top of 14 car brands that were on the AAA+ list, including Porsche and BMW.
The Modena brand’s strength also is due to its ability to take on automotive trends with style and easily align with them. This includes the 15 new hybrid models it’s allegedly set to release in 2019.
This strength has also allowed Ferrari to venture into clothing and accessory lines, as well as a luxury-themed hotel, without losing its exclusivity.
The brand value of Ferrari has increased by 27 percent, a whopping US$8.3 billion dollars, to make it second only to Amazon. It’s followed by Apple, Google, Microsoft and Samsung. Ferrari was last awarded the title of strongest brand in 2014.
