Mazda deep-sixes the Mazda6, but keeps the CX-3 for Canada

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Mazda will be discontinuing its Mazda6 sedan in Canada and the U.S. at the end of the 2021 model year, but while it’s also dropping its CX-3 for American buyers, that smallest-and-least-expensive of its SUV lineup will be retained in Canada.

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In a press release, Mazda Canada said it is ending production of the Mazda6, a midsize that is the company’s largest car, because it “faced adverse conditions in an ever-shrinking segment, as consumers abandoned sedans in favour of taller, more versatile crossover vehicles.”

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Mazda deep-sixes the Mazda6, but keeps the CX-3 for Canada Back to video

In the first quarter of 2021, Mazda Canada sold only 415 copies of the Mazda6. In the same period, the smaller Mazda3 sold 2,657 units. The CX-3 sold 1,510 copies, while the compact CX-30, an all-new model for 2020, sold 2,409 units. The top-selling Mazda model overall in the first three months of 2021 was the CX-5, which found 6,437 new owners.

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The Mazda 6 first arrived in Canada in model-year 2004, replacing the 626, and that year was named the Best Family Vehicle by the Automobile Journalists Association of Canada (AJAC) – and it lost the top Car of the Year award to the Mazda3. The Mazda6 finally took home Canadian Car of the Year after a redesign for 2014, along with segment awards in 2005 and 2009. The CX-3 was named the AJAC Utility Vehicle of the Year for 2016.

Mazda Canada said it will “grow the crossover lineup” with the MX-30, its first battery-electric vehicle , along with an upcoming, all-new crossover that will be built in the United States. Production of the Mazda6 for Canada will end in July 2021.