Sign up
Subscribe to our Blind-Spot Monitor newsletters to catch up on all the top automotive stories of the week Subscribe to our Blind-Spot Monitor newsletters to catch up on all the top automotive stories of the week Sign up now>

Porsche’s electric Taycan pulls ahead of the iconic 911 in sales

Semiconductor shortage still poses challenges, but luxury automaker largely resilient

Christoph Rauwald, Bloomberg
Oct 16, 2021  •  October 19, 2021  •  1 minute read  •  5 Comments
A 2022 Porsche Taycan in PTS Rubystar
A 2022 Porsche Taycan in PTS Rubystar Photo by Porsche

Porsche’s electric Taycan has outsold the 911 combustion-era flagship for the first time, underscoring the German sports-car maker’s accelerating shift toward battery power.

Story continues below

The Taycan sedan, competing with Tesla’s Model S, edged past its stablemate by a few hundred cars in the year through September with 28,640 vehicles sold, Porsche said Friday. Overall deliveries climbed 13 per cent during the first nine months, in a sign of resilience as the protracted shortage of forces many manufacturers to temporarily halt output.

“The order books are well filled and we’re very enthusiastic about the final few months of the year,” Porsche sales chief Detlev von Platen said in a statement. “Nevertheless, the situation on coronavirus globally remains volatile and we’re facing significant challenges on the supply of semiconductors.”

Volkswagen’s most profitable brand added a more spacious version of the Taycan to its lineup this year. The manufacturer expects electrified vehicles to make up more than 80 per cent of global deliveries in 2030, with a purely battery-powered version of the Macan SUV due to hit showrooms in 2023 .

More On This Topic

  1. Porsche may be working on a smaller, more affordable Taycan EV: report

    Porsche may be working on a smaller, more affordable Taycan EV: report

  2. Porsche's first all-electric two-seaters won't be 911s

    Porsche's first all-electric two-seaters won't be 911s

Porsche proved relatively resilient to the global semiconductor shortage during the first nine months, with total deliveries rising to 217,198 vehicles. Sales got a boost from surging demand in the U.S., Porsche’s second-largest market after China, where deliveries jumped 30 per cent.

The Cayenne SUV and the slightly smaller Macan remained the brand’s bestsellers at more than 60,000 units each.

Trending