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Lincoln displays Anniversary concept at Pebble Beach

It's one of four visions from a design challenge

Matthew Guy
Aug 17, 2021  •  August 17, 2021  •  2 minute read  •  Join the conversation
Lincoln Anniversary Concept
Photo by Lincoln

After summarily dumping everything but crossovers and SUVs from their lineup, Lincoln chose this week to tempt us all with a … long and slinky coupe, of course. Showing up at The Quail Motorsports Gathering, a swanky assemblage of megabucks machinery during Monterey Car Week at Pebble Beach, it’s one of four concepts from a Lincoln and ArtCenter College of Design challenge.

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Shown as a futuristic, four-passenger vehicle bearing the name Anniversary , it is said to be “fitting the challenge” of imagining Lincoln vehicles of 2040 and beyond. A smattering of digital technologies, presumably autonomous driving tools, and V2X communication, apparently envisions the world in which those cars would live.

“The storyboarding presented by these students was beyond impressive, showcasing their rich design talent and creative approach to storytelling,” said Kemal Curic, global director, Lincoln. “This is precisely why we decided to create a full-sized replica of one of the projects, highlight the amazing talent in tomorrow’s designers and their unique perspective of our Lincoln Quiet Flight brand DNA.”

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  1. Lincoln Anniversary Concept
    Photo by Lincoln
  2. Lincoln Anniversary Concept
    Photo by Lincoln
  3. Lincoln Anniversary Concept
    Photo by Lincoln
  4. Lincoln Anniversary Concept
    Photo by Lincoln
  5. Lincoln Anniversary Concept
    Photo by Lincoln

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While no one expects the brand to reembrace the personal luxury coupe segment anytime soon, there’s no denying the Anniversary is a striking full-size build of what started life as one of four concepts from the ArtCenter College of Design. Readers may recall Lincoln pairing with the SoCal design house earlier this year, assigning a quartet of transportation design students the task of developing a short film to accompany their effort.

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Each concept was guided by the ethos of Quiet Flight, Lincoln’s current tack which attempts to create a “gliding human sanctuary.” Snicker if you must, but it should be noted Lincoln interiors make an active effort at serenity, deploying a fuss-free ‘calm screen’ setting for its gauges and warning chimes recorded on instruments played by the Detroit Symphony. All four concepts represented a different automotive segment: a two-passenger, this four-passenger, a four-passenger with elevated ride height, and a six-passenger vehicle.

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